About Me
Discover my way of being and doing Design
Ana Emilia C. Martins
Product Designer with solid experience in UX, UI, and digital product strategy, working from research and opportunity definition to the launch and continuous evolution of solutions. My career combines over a decade of experience in Design, spanning Branding, Graphic Design, Art Direction, and Digital Marketing before transitioning to digital product development.
I hold a degree in Arts and Design and a specialization in Product Design from the Federal University of Juiz de Fora (UFJF). I started my international career during the Science without Borders program, working at a branding agency in Munich (Germany), where I developed projects for BMW Group brands.
This multidisciplinary background allows me to connect strategy, communication, user experience, and business goals to create consistent, scalable, and people-centered products. In addition to practical experience in UX and UI, I have experience in technical leadership, structuring Design processes, and coordinating multidisciplinary teams.
Roles I perform with mastery
Product Designer
UI/UX Designer
Technical Leadership
Art Director
Graphic Designer
My Design Approach
Deeply understanding the problem is the first step to creating relevant solutions. My process is iterative, collaborative, and adaptable to the needs of each project.
04
Deliver
Handoff, documentation, implementation monitoring, and support for the continuous evolution of the product.
02
Explore
Structuring the solution through flows, journeys, information architecture, and prototyping of concepts and experiences.
01
Understand
Understanding of the problem, context, market, users, and business objectives.
03
Validate
Evolution of the solution with stakeholders, the development team, and users, reducing risks before implementation.
My Professional Journey
A multidisciplinary trajectory that connects Design, Branding, Marketing, and Product to develop solutions with a strategic vision and focus on impact.
Academic Background
2017 - 2020
Bachelor of Product Design
Federal University of Juiz de Fora (UFJF)
Juiz de Fora, MG - Brazil
2012 - 2017
Interdisciplinary Bachelor in Arts and Design
Federal University of Juiz de Fora (UFJF)
Juiz de Fora, MG - Brazil
2014
Bachelor of Integrated Design
University of Art, Design and Popular Music
Freiburg im Breisgau, Baden-Württemberg - Germany (Study Abroad / Sandwich Graduate Program)
Licenses and Certifications
Member of the Interaction Design Foundation
IxDF - Interaction Design Foundation
Since Jan 2024
Essential UX Writing
How Bootcamps Work
Jan 2023
UX Research
How Bootcamps Work
Feb 2021
Languages
Portuguese
Native
English
TOEFL B1
Limited professional proficiency
German
TELC B1
Limited professional proficiency
Experience
Nov 2023 - Jun 2026
Design Tech Lead
VIACERTA finance company
Santo Cristo, RS - Brazil (Remote)
Nov 2023 - Jun 2026
Senior Product Designer III
VIACERTA finance company
Santo Cristo, RS - Brazil (Remote)
Jun 2024 - Sep 2024
Product Design Consulting
Gooxxy
Lavras, MG - Brazil
Sep 2022 - Jun 2024
Senior UI/UX Designer
Base2 Tecnologia
Belo Horizonte, MG - Brazil (Remote)
Nov 2017 - Present
Coordination of the Design Marketing teams
Guidance Experts
Belo Horizonte, MG - Brazil
May 2021 - Sep 2022
UI/UX Designer
Guidance Experts
Belo Horizonte, MG - Brazil
Apr 2020 - Apr 202
Corporate Designer (Graphic and Branding)
Glass Laser
Juiz de Fora, MG - Brazil
May 2019 - Apr 2021
Art Director (Digital Marketing)
CasaOito Agency
Juiz de Fora, MG - Brazil
Mar 2018 - May 2019
Corporate Designer (Graphic and Branding)
Arion Energy Optimization
Juiz de Fora, MG - Brazil
Jun 2017 - Dec 2017
Visual Design (Internship)
Embrapa Dairy Cattle
Juiz de Fora, MG - Brazil
Mar 2015 - Oct 2016
Instructional Designer (Trainee)
Directorate of Institutional Image (UFJF)
Juiz de Fora, MG - Brazil
Nov 2014 - Feb 2015
Corporate Designer (Trainee)
Becc Agency GmbH
Munich, Bavaria - Germany
Mar 2012 - Jul 2013
Young Talents for Science Fellowship
Coordination for the Improvement of Higher Education Personnel (Capes)
Juiz de Fora, MG - Brazil
