I work at the intersection of strategy, user experience, communication, and technology, connecting research, business, and Design to transform ideas into thoughtful, scalable, and human-centered solutions.

My journey began in Branding, Graphic Design, Art Direction, and Digital Marketing before naturally evolving into Product Design. This multidisciplinary background broadened the way I approach complex problems, allowing me to move seamlessly between brand strategy, user experience, information architecture, and product development.

I hold a Bachelor's degree in Arts and Design, with a specialization in Product Design from the Federal University of Juiz de Fora (UFJF), Brazil. I began my international career through the Brazilian Science Without Borders program, working at a branding agency in Munich, Germany, where I developed visual communication projects for BMW Group brands.

Throughout my career, I've contributed to products and initiatives from their earliest stages, working across Discovery, UX Research, Design Systems, web and mobile interfaces, DesignOps, and technical leadership for multidisciplinary teams.

I believe Design goes far beyond creating interfaces or visual identities. My role is to transform complex challenges into clear, meaningful experiences that create value for both people and businesses.