Hello! I'm
Ana Emília
and
I use Design to connect people and unlock new possibilities.
Hello! I'm
Ana Emília
and
I use Design to connect people and unlock new possibilities.
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
A broad perspective for building complete solutions.
A broad perspective for building complete solutions.
From visual identity to digital products, integrating strategy, user experience, and technology.
Product Projects
Product Projects
Apps, platforms, enterprise systems, and digital experiences designed with usability, scalability, and business impact in mind.
VIACERTA Financeira
Proposal Flow Redesign
End-to-end redesign of Viacerta Financeira's main commercial flow, balancing the needs of users with different experience levels, complex business rules, and the risks involved in modernizing a legacy system.
2026
Product Design
VIACERTA Financeira
Proposal Flow Redesign
End-to-end redesign of Viacerta Financeira's main commercial flow, balancing the needs of users with different experience levels, complex business rules, and the risks involved in modernizing a legacy system.
2026
Product Design
VIACERTA Financeira
Proposal Flow Redesign
End-to-end redesign of Viacerta Financeira's main commercial flow, balancing the needs of users with different experience levels, complex business rules, and the risks involved in modernizing a legacy system.
2026
Product Design
Viacerta Financeira
Design System for the Acerta platform
Restructuring of the Acerta platform's Design System to create a consistent and scalable visual base, increasing the efficiency of the Design and Development teams.
2025
Design System
Viacerta Financeira
Design System for the Acerta platform
Restructuring of the Acerta platform's Design System to create a consistent and scalable visual base, increasing the efficiency of the Design and Development teams.
2025
Design System
Viacerta Financeira
Design System for the Acerta platform
Restructuring of the Acerta platform's Design System to create a consistent and scalable visual base, increasing the efficiency of the Design and Development teams.
2025
Design System
Blink
Blink Customer Experience
Mobile app developed to support the launch of Blink Móvel, transforming a white-label solution into an experience aligned with the brand's identity.
2024
UI/UX
Blink
Blink Customer Experience
Mobile app developed to support the launch of Blink Móvel, transforming a white-label solution into an experience aligned with the brand's identity.
2024
UI/UX
Blink
Blink Customer Experience
Mobile app developed to support the launch of Blink Móvel, transforming a white-label solution into an experience aligned with the brand's identity.
2024
UI/UX
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research · UI/UX
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research · UI/UX
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research · UI/UX
Brands and Identities
Brands and Identities
Visual communication projects that translate strategy, identity, and purpose into brands, publications, and printed materials.
The Sausage King
O Rei da Linguiça Branding
Brand design and visual identity development for a charcuterie and smokehouse business located in the Central Market of Belo Horizonte (MG).
The Sausage King
O Rei da Linguiça Branding
Brand design and visual identity development for a charcuterie and smokehouse business located in the Central Market of Belo Horizonte (MG).
ASP Engineering
ASP Brand Repositioning
Redesign of the visual identity to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
ASP Engineering
ASP Brand Repositioning
Redesign of the visual identity to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for the Entrepreneurial School, an initiative of CER Sebrae created to recognize educational institutions that promote entrepreneurial education through a national certification program.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for the Entrepreneurial School, an initiative of CER Sebrae created to recognize educational institutions that promote entrepreneurial education through a national certification program.
GlasLaser
Glas Brand Repositioning
New visual identity to reposition the brand and communicate an aesthetic experience based on technology, comfort, and trust.
GlasLaser
Glas Brand Repositioning
New visual identity to reposition the brand and communicate an aesthetic experience based on technology, comfort, and trust.
I believe Design is a tool for transformation.
I believe Design is a tool for transformation.
I see Design as a discipline capable of creating meaning, removing barriers, expanding autonomy, and connecting people with information, services, and opportunities.
Today, I work at the intersection of strategy, user experience, communication, and technology, helping organizations build products and services that create real value for people.
12+ years
of Experience
More than a decade designing products, services, and brands.
12+ years
of Experience
More than a decade designing products, services, and brands.
execution
Strategic
Continuous evolution comunica melhor a ideia de melhoria contínua do produto após o lançamento.
execution
Strategic
Continuous evolution comunica melhor a ideia de melhoria contínua do produto após o lançamento.
approach
Integrated
Bridging Design, Marketing, Product, Technology, and Business.,
approach
Integrated
Bridging Design, Marketing, Product, Technology, and Business.,
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
UI/UX Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Product Design
Today I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
May 2026 - present
Artificial Intelligence
And I am implementing AI into my design processes
UX Research and Data Analysis
Concept and Content Creation
Requirements Mapping
Prototyping and Design System Management
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
UI/UX Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Product Design
Today I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
May 2026 - present
Artificial Intelligence
And I am implementing AI into my design processes
UX Research and Data Analysis
Concept and Content Creation
Requirements Mapping
Prototyping and Design System Management
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
UI/UX Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Product Design
Today I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
May 2026 - present
Artificial Intelligence
And I am implementing AI into my design processes
UX Research and Data Analysis
Concept and Content Creation
Requirements Mapping
Prototyping and Design System Management
Explore my resume and discover the experiences that have shaped my career.
Access my resume to learn about each stage of this journey.
Explore my resume and discover the experiences that have shaped my career.
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
