Less is more

Pixel Perfect

Hello! I am Ana Emília and I

I use Design to bring people closer and create possibilities.

Less is more

Pixel Perfect

Hello! I am Ana Emília and I

I use Design to bring people closer and create possibilities.

Less is more

Pixel Perfect

Hello! I am Ana Emília and I

I use Design to bring people closer and create possibilities.

  • Websites and Landing Pages

  • Mobile Apps

  • Web Platforms

  • Enterprise Systems

  • Customer Portals

  • Dashboards

  • Design Systems

  • Brands and Visual Identity

  • Editorial, Print, and Packaging

  • Websites and Landing Pages

  • Mobile Apps

  • Web Platforms

  • Enterprise Systems

  • Customer Portals

  • Dashboards

  • Design Systems

  • Brands and Visual Identity

  • Editorial, Print, and Packaging

  • Websites and Landing Pages

  • Mobile Apps

  • Web Platforms

  • Enterprise Systems

  • Customer Portals

  • Dashboards

  • Design Systems

  • Brands and Visual Identity

  • Editorial, Print, and Packaging

A broad vision to build complete solutions.

From visual identity to digital product, integrating strategy, experience, and technology.

Product Design

Interfaces and Experiences

User Research

Graphic Design

Branding

Art Direction

Web Design

Technical Leadership

Product Designs

Design Systems, Product Research, Interface Design
and User Experience

TEDx Belo Horizonte :: Institutional Website 2023

July 10, 2025

UI/UX Design

Promotional page for the 2023 edition of TEDxBeloHorizonte and ESG institutional page, developed to communicate the identity of the year's theme and the event's actions aligned with ESG practices.

I'm here to capture your memories

TEDx Belo Horizonte :: Institutional Website 2023

July 10, 2025

UI/UX Design

Promotional page for the 2023 edition of TEDxBeloHorizonte and ESG institutional page, developed to communicate the identity of the year's theme and the event's actions aligned with ESG practices.

I'm here to capture your memories

TEDx Belo Horizonte :: Institutional Website 2023

July 10, 2025

UI/UX Design

Promotional page for the 2023 edition of TEDxBeloHorizonte and ESG institutional page, developed to communicate the identity of the year's theme and the event's actions aligned with ESG practices.

I'm here to capture your memories

Bulbe :: Acquisition Flow

July 10, 2025

UX Research; UI/UX Design

Redesign of Bulbe's institutional website and onboarding flow, guided by user research, to reduce drop-offs in the funnel and increase lead trust up to conversion.

Manage all your bills, accounts

Bulbe :: Acquisition Flow

July 10, 2025

UX Research; UI/UX Design

Redesign of Bulbe's institutional website and onboarding flow, guided by user research, to reduce drop-offs in the funnel and increase lead trust up to conversion.

Manage all your bills, accounts

Bulbe :: Acquisition Flow

July 10, 2025

UX Research; UI/UX Design

Redesign of Bulbe's institutional website and onboarding flow, guided by user research, to reduce drop-offs in the funnel and increase lead trust up to conversion.

Manage all your bills, accounts

Entrepreneurial School :: Landing Page and Client Portal

July 10, 2025

UI/UX Design; Branding

Visual identity, user area, and landing page developed to shape the "Jornada da Escola Empreendedora" (Entrepreneurial School Journey), a Sebrae program that recognizes educational institutions with the Entrepreneurial School Seal.

Grow your business

Entrepreneurial School :: Landing Page and Client Portal

July 10, 2025

UI/UX Design; Branding

Visual identity, user area, and landing page developed to shape the "Jornada da Escola Empreendedora" (Entrepreneurial School Journey), a Sebrae program that recognizes educational institutions with the Entrepreneurial School Seal.

Grow your business

Entrepreneurial School :: Landing Page and Client Portal

July 10, 2025

UI/UX Design; Branding

Visual identity, user area, and landing page developed to shape the "Jornada da Escola Empreendedora" (Entrepreneurial School Journey), a Sebrae program that recognizes educational institutions with the Entrepreneurial School Seal.

Grow your business

Eslider Portugal :: Institutional Website

2022

UI/UX Design; Web Design

Institutional website developed for ESLIDER to communicate its purpose and actions, and to attract new members to the social innovation ecosystem in Portugal.

Eslider Portugal :: Institutional Website

2022

UI/UX Design; Web Design

Institutional website developed for ESLIDER to communicate its purpose and actions, and to attract new members to the social innovation ecosystem in Portugal.

Eslider Portugal :: Institutional Website

2022

UI/UX Design; Web Design

Institutional website developed for ESLIDER to communicate its purpose and actions, and to attract new members to the social innovation ecosystem in Portugal.

Graphic Design

Brand Design, Visual Identities, Editorials, Prints and Packaging

The Sausage King

Branding

Brand design and Visual Identity development for a charcuterie business in the Municipal Market of Belo Horizonte (MG).

Blog image 1

ASP Engineering

Redesign; Branding

Brand redesign and development of a visual identity that accompanies ASP Engenharia's expansion into new areas of environmental engineering.

The Sausage King

Branding

Brand design and Visual Identity development for a charcuterie business in the Municipal Market of Belo Horizonte (MG).

Blog image 1

ASP Engineering

Redesign; Branding

Brand redesign and development of a visual identity that accompanies ASP Engenharia's expansion into new areas of environmental engineering.

Entrepreneurial School

Branding; Visual Identity

Brand design and Visual Identity development for the Escola Empreendedora project, by CER Sebrae.

NewCrew Streetwear

Branding

Brand design for a men's clothing company in Lavras (MG).

Entrepreneurial School

Branding; Visual Identity

Brand design and Visual Identity development for the Escola Empreendedora project, by CER Sebrae.

NewCrew Streetwear

Branding

Brand design for a men's clothing company in Lavras (MG).

GlasLaser

Redesign; Branding; Visual Identity

New visual identity for one of the pioneers in laser hair removal in Brazil, repositioning the brand to reflect its technological differentials and strengthen its presence in the laser aesthetics market.

Ideas for Milk

Visual Identity

Development of the Visual Identity for the second edition of Ideas for Milk, the largest Brazilian innovation and startup event focused on the milk production chain.

Blog image 1

ASP Engineering

Redesign; Branding

Brand redesign and development of a visual identity that accompanies ASP Engenharia's expansion into new areas of environmental engineering.

Entrepreneurial School

Branding; Visual Identity

Brand design and Visual Identity development for the Escola Empreendedora project, by CER Sebrae.

NewCrew Streetwear

Branding

Brand design for a men's clothing company in Lavras (MG).

GlasLaser

Redesign; Branding; Visual Identity

New visual identity for one of the pioneers in laser hair removal in Brazil, repositioning the brand to reflect its technological differentials and strengthen its presence in the laser aesthetics market.

Entrepreneurial School

Branding; Visual Identity

Brand design and Visual Identity development for the Escola Empreendedora project, by CER Sebrae.

NewCrew Streetwear

Branding

Brand design for a men's clothing company in Lavras (MG).

GlasLaser

Redesign; Branding; Visual Identity

New visual identity for one of the pioneers in laser hair removal in Brazil, repositioning the brand to reflect its technological differentials and strengthen its presence in the laser aesthetics market.

I believe in design as a tool for transformation.

I see Design as a practice capable of creating meaning, reducing barriers, expanding autonomy, and bringing people closer to information, services, and opportunities.

Today I work at the intersection of strategy, user experience, communication, and technology, helping organizations build products and services that generate real value for people.

12+ years

of Experience

Over a decade developing products, services, and brands.

12+ years

of Experience

Over a decade developing products, services, and brands.

strategy

Execution with

From Discovery to the Evolution of the product and experience.

strategy

Execution with

From Discovery to the Evolution of the product and experience.

transversal

Performance

Connecting Design, Marketing, Product, Technology, and Business.

transversal

Performance

Connecting Design, Marketing, Product, Technology, and Business.

Nov 2017 - Present

Corporate Design Training

Munich (Germany) and Juiz de Fora (MG)

I design intuitive user-centered digital products for startups and teams, from concept to launch.

Sep 2017 - May 2015

Graphic Design and Art Direction

Juiz de Fora (MG)

Led cross-functional teams to deliver scalable, high-performance platforms and digital products.

Apr 2015 - Sep 2010

Specialization in Product Design

Federal University of Juiz de Fora (UFJF)

Supported senior developers in building responsive websites and UI components across projects.

Sep 2017 - May 2015

Product, Experience and Interaction Design

Belo Horizonte (BH); Remote (Brazil and International)

Acting as a Product and UI/UX Designer in software agencies and cross-functional teams, working from Discovery to Delivery and delivering modular and scalable digital platforms and products.

Nov 2017 - Present

Corporate Design Training

Munich (Germany) and Juiz de Fora (MG)

I design intuitive user-centered digital products for startups and teams, from concept to launch.

Sep 2017 - May 2015

Graphic Design and Art Direction

Juiz de Fora (MG)

Led cross-functional teams to deliver scalable, high-performance platforms and digital products.

Apr 2015 - Sep 2010

Specialization in Product Design

Federal University of Juiz de Fora (UFJF)

Supported senior developers in building responsive websites and UI components across projects.

Sep 2017 - May 2015

Product, Experience and Interaction Design

Belo Horizonte (BH); Remote (Brazil and International)

Acting as a Product and UI/UX Designer in software agencies and cross-functional teams, working from Discovery to Delivery and delivering modular and scalable digital platforms and products.

Nov 2017 - Present

Corporate Design Training

Munich (Germany) and Juiz de Fora (MG)

I design intuitive user-centered digital products for startups and teams, from concept to launch.

Sep 2017 - May 2015

Graphic Design and Art Direction

Juiz de Fora (MG)

Led cross-functional teams to deliver scalable, high-performance platforms and digital products.

Apr 2015 - Sep 2010

Specialization in Product Design

Federal University of Juiz de Fora (UFJF)

Supported senior developers in building responsive websites and UI components across projects.

Sep 2017 - May 2015

Product, Experience and Interaction Design

Belo Horizonte (BH); Remote (Brazil and International)

Acting as a Product and UI/UX Designer in software agencies and cross-functional teams, working from Discovery to Delivery and delivering modular and scalable digital platforms and products.

Access my resume to learn about
each stage of this journey:

Access my resume to learn about
each stage of this journey:

Access my resume to learn about every stage of this journey

"Your work proved the value of design in the operation, elevating the user experience and helping our team shine. Absolute credit goes to your way of working."

Nícolas Tischler

Product Manager

Avatar image 1

"Ana's work proved the value of design in operations, elevating the user experience and helping our team shine. Total credit goes to her way of working."

Nícolas Tischler

Product Manager

Avatar image 1