Entrepreneurial School Platform
Digital platform created to structure the Entrepreneurial School journey, supporting educational managers and the program's national operations.
Customer
Sebrae CER
Categories
UI/UX Design · Branding
Duration
3 months (2022)
My Role
Product Designer
Tools
Figma
Team
Product Manager · Product Designer · Backend Developer · Front-end Developer · QA
Before building a platform, it was necessary to structure the program's own journey.
Context
Sebrae's Center of Excellence in Entrepreneurial Education (CER Sebrae) idealized the Entrepreneurial School Journey, a national program created to encourage schools to incorporate entrepreneurial education as an institutional development strategy.
At the time of the project, the initiative existed only as a concept. There was no visual identity, digital platform, or structured experience that would allow managers to understand how to participate in the journey and track their progress toward achieving the seal.
The challenge was to transform this vision into a digital ecosystem capable of communicating the program, guiding participants, and supporting process management for both institutions and CER Sebrae itself.
The Challenges
The project needed to serve audiences with very different needs.
for school managers, it was necessary to clearly explain how the Escola Empreendedora Journey worked, encourage participation, and provide an area where they could track their institution's progress, access diagnostics, view certifications, and complete all steps required to earn the seal.
for the CER Sebrae team, the challenge was to develop an administrative area capable of managing thousands of institutions, tracking their evolution in the journey, consulting diagnostics, managing certifications, and updating all program-related materials annually.
beyond functional complexity, there was another important challenge: since the project didn't yet exist publicly, all visual identity and experience needed to be built from scratch, establishing consistent language across all product interfaces.
The Approach
Como a iniciativa ainda estava na fase de concepção, o processo de Design começou com a compreensão do programa, dos objetivos estratégicos do CER Sebrae e das necessidades dos diferentes perfis de usuário.
Pesquisa Qualificada
Realizei reuniões e entrevistas com a equipe de Inovação do CER Sebrae para entender como a Jornada funcionava, as regras de certificação, os processos administrativos e os objetivos de longo prazo da plataforma.
Essas reuniões permitiram estruturar a arquitetura do produto antes de iniciar o design da interface.
Branding
Além do produto digital, o projeto também exigiu a criação de uma identidade visual única para a Jornada Escola Empreendedora.
Essa identidade orientou toda a comunicação da plataforma, garantindo consistência na landing page, áreas internas e materiais institucionais.
Design System
Para manter a unidade visual e acelerar o desenvolvimento de diferentes interfaces, desenvolvi um Design System compartilhado entre a Landing Page, a Área do Gestor e o painel administrativo.
Prototipação
Todos os fluxos da plataforma foram detalhados em protótipos de alta fidelidade, incluindo a Landing Page institucional, a Área do Gestor e o painel administrativo do CER Sebrae.
The Solution
The project was structured into three complementary experiences.
Landing Page
The Landing Page was developed to present the program, explain how the Escola Empreendedora Journey works, and encourage school managers to join.
To visually represent the journey, I developed an illustration inspired by the classic Game of Life. Instead of the traditional car, the journey is taken by a school bus, guiding the user through different stages until reaching the final goal: earning the Escola Empreendedora Seal.
This visual metaphor helped communicate a complex process in a more intuitive, playful, and memorable way.
Manager Area
The Manager Area was designed to make the journey's evolution easily understandable.
Right on the home page, managers can see which milestones have been completed and which ones are still pending.
Throughout the journey, users access specific features, such as the Entrepreneurship Education Radar, which diagnoses the institution's maturity level, and CER Stories, a space dedicated to sharing entrepreneurial practices developed by schools.
Beyond tracking the journey, the platform also allows users to review previous diagnoses and access certifications earned across different program cycles.
Administrative Area
The admin dashboard was built to give CER Sebrae a centralized view of program operations.
Through it, it's possible to manage administrators and registered institutions, track each school's progress through the journey, access diagnoses, review practices shared in CER Stories, and oversee the entire certification lifecycle.
The platform also enables the registration of new certificates, sets validity periods, and manages official files—including digital certificates, badges, and other materials made available to participating institutions.
Results and Learnings
The project was fully prototyped and delivered to CER Sebrae.
However, due to the institution's strategic decision, the platform hasn't been launched yet.
Even without the product's implementation, this was one of the most comprehensive projects in my career, bringing together Branding, Product Design, UX, UI, Design System, and information architecture into a single initiative.
It also reinforced how critical it is to build digital products from a deep understanding of the business. When the service itself is still being structured, Design moves beyond interface work and contributes directly to defining the experience, communication, and how the product will be perceived by its future users.
