Hello! I'm
Ana Emília
and
I use Design to connect people and unlock new possibilities.
Hello! I'm
Ana Emília
and
I use Design to connect people and unlock new possibilities.
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
Visual Identity and Brands
Design Systems
Mobile Apps
Web Platforms
Websites and Landing Pages
Customer Portals
Enterprise Systems
Dashboards
Editorial, Print, and Packaging
A broad perspective for building complete solutions.
A broad perspective for building complete solutions.
From visual identity to digital products, integrating strategy, user experience, and technology.
Product Projects
Product Projects
Apps, platforms, enterprise systems, and digital experiences designed with usability, scalability, and business impact in mind.
TEDx Belo Horizonte
TEDx 2023 Digital Experience
Institutional website developed to communicate the 2023 edition's theme and present TEDxBeloHorizonte's ESG initiatives.
2023
UI/UX Design
TEDx Belo Horizonte
TEDx 2023 Digital Experience
Institutional website developed to communicate the 2023 edition's theme and present TEDxBeloHorizonte's ESG initiatives.
2023
UI/UX Design
TEDx Belo Horizonte
TEDx 2023 Digital Experience
Institutional website developed to communicate the 2023 edition's theme and present TEDxBeloHorizonte's ESG initiatives.
2023
UI/UX Design
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research; UI/UX Design
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research; UI/UX Design
Bulb
Bulbe Customer Acquisition
Redesign of the institutional website and enrollment flow, guided by user research to increase trust and reduce conversion barriers.
2023
UX Research; UI/UX Design
Bulb
Bulbe Customer Operations and Experience
digital ecosystem comprised of ERP and Customer Portal to integrate Bulbe's operations and centralize the entire user journey.
2022
UI/UX Design
Bulb
Bulbe Customer Operations and Experience
digital ecosystem comprised of ERP and Customer Portal to integrate Bulbe's operations and centralize the entire user journey.
2022
UI/UX Design
Bulb
Bulbe Customer Operations and Experience
digital ecosystem comprised of ERP and Customer Portal to integrate Bulbe's operations and centralize the entire user journey.
2022
UI/UX Design
Sebrae Reference Center
Entrepreneurial School Platform
digital platform created to structure the Entrepreneurial School journey, supporting educational managers and the program's national operations.
2022
UI/UX Design · Branding
Sebrae Reference Center
Entrepreneurial School Platform
digital platform created to structure the Entrepreneurial School journey, supporting educational managers and the program's national operations.
2022
UI/UX Design · Branding
Sebrae Reference Center
Entrepreneurial School Platform
digital platform created to structure the Entrepreneurial School journey, supporting educational managers and the program's national operations.
2022
UI/UX Design · Branding
Brands and Identities
Brands and Identities
Visual communication projects that translate strategy, identity, and purpose into brands, publications, and printed materials.
The King of Sausage
Branding for O Rei da Linguiça
Brand design and visual identity development for a charcuterie and smoked meat business located at Mercado Central in Belo Horizonte (MG).
The King of Sausage
Branding for O Rei da Linguiça
Brand design and visual identity development for a charcuterie and smoked meat business located at Mercado Central in Belo Horizonte (MG).
ASP Engineering
ASP Brand Repositioning
Visual identity redesign to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
ASP Engineering
ASP Brand Repositioning
Visual identity redesign to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
The King of Sausage
Branding for O Rei da Linguiça
Brand design and visual identity development for a charcuterie and smoked meat business located at Mercado Central in Belo Horizonte (MG).
ASP Engineering
ASP Brand Repositioning
Visual identity redesign to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for Entrepreneurial School, a CER Sebrae initiative created to recognize educational institutions that promote entrepreneurship education through a national certification program.
Embrapa Dairy Cattle
Ideas for Milk Event Identity
Visual identity system developed for the second edition of Ideas for Milk and the event's first rural programming marathon.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for Entrepreneurial School, a CER Sebrae initiative created to recognize educational institutions that promote entrepreneurship education through a national certification program.
Embrapa Dairy Cattle
Ideas for Milk Event Identity
Visual identity system developed for the second edition of Ideas for Milk and the event's first rural programming marathon.
Federal University of Juiz de Fora — UFJF
Identity for the 21st Scientific Initiation Seminar
Visual identity development for the 21st Scientific Initiation Seminar of the Federal University of Juiz de Fora, created to promote research developed by students from different fields of knowledge.
GlasLaser
Glas Brand Repositioning
New visual identity to reposition the brand and communicate an aesthetic experience based on technology, comfort, and trust.
ASP Engineering
ASP Brand Repositioning
Visual identity redesign to communicate the company's expansion and strengthen its positioning in the environmental engineering sector.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for Entrepreneurial School, a CER Sebrae initiative created to recognize educational institutions that promote entrepreneurship education through a national certification program.
Embrapa Dairy Cattle
Ideas for Milk Event Identity
Visual identity system developed for the second edition of Ideas for Milk and the event's first rural programming marathon.
Federal University of Juiz de Fora — UFJF
Identity for the 21st Scientific Initiation Seminar
Visual identity development for the 21st Scientific Initiation Seminar of the Federal University of Juiz de Fora, created to promote research developed by students from different fields of knowledge.
CER Sebrae
Entrepreneurial School Branding
Development of the visual identity for Entrepreneurial School, a CER Sebrae initiative created to recognize educational institutions that promote entrepreneurship education through a national certification program.
Embrapa Dairy Cattle
Ideas for Milk Event Identity
Visual identity system developed for the second edition of Ideas for Milk and the event's first rural programming marathon.
Federal University of Juiz de Fora — UFJF
Identity for the 21st Scientific Initiation Seminar
Visual identity development for the 21st Scientific Initiation Seminar of the Federal University of Juiz de Fora, created to promote research developed by students from different fields of knowledge.
I believe Design is a tool for transformation.
I believe Design is a tool for transformation.
I see Design as a discipline capable of creating meaning, removing barriers, expanding autonomy, and connecting people with information, services, and opportunities.
Today, I work at the intersection of strategy, user experience, communication, and technology, helping organizations build products and services that create real value for people.
12+ years
of Experience
More than a decade designing products, services, and brands.
12+ years
of Experience
More than a decade designing products, services, and brands.
execution
Strategic
Continuous evolution comunica melhor a ideia de melhoria contínua do produto após o lançamento.
execution
Strategic
Continuous evolution comunica melhor a ideia de melhoria contínua do produto após o lançamento.
approach
Integrated
Bridging Design, Marketing, Product, Technology, and Business.,
approach
Integrated
Bridging Design, Marketing, Product, Technology, and Business.,
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
Product Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Strategic Product Design
And today, I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
Product Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Strategic Product Design
And today, I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
Nov 2014 - Dec 2017
Branding Foundations
This is where I learned how to build meaning through brands.
Brand Design
Corporate Communications
Visual identity
Institutional Communication
Mar 2018 - Apr 2021
Digital Communication
Later, I learned how to communicate products and bring people closer to brands.
Graphic Design
Art Direction
Campaigns and Events
Marketing
Feb 2018 - Dec 2020
Product Design
Next, I learned that good interfaces start long before the first screen.
User Experience
Information Architecture
Interaction and Interface Design
UX Research
May 2021 - present
Strategic Product Design
And today, I use Design to connect people, technology, and strategy.
Product Design
Product Discovery
Design System
DesignOps
Explore my resume and discover the experiences that have shaped my career.
Access my resume to learn about each stage of this journey.
Explore my resume and discover the experiences that have shaped my career.
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
"I had the opportunity to lead the team where Ana Emília worked as a Product Designer. She joined the company at a time when Design was still in its early stages and was instrumental in establishing a strong foundation for the discipline. Her contributions ranged from implementing DesignOps practices and creating a consistent user experience across our sales platform to launching new products that delivered real value to our customers.
Ana's technical expertise is outstanding, and she has a remarkable ability to elevate the quality, maturity, and impact of every team she works with."
Nícolas Tischler
Product Manager
